Drop in what you like.
Screenshots of shirts you love — Pinterest, Etsy, anywhere. We study the vibe, never copy the artwork.
Drop reference images
or click to browse — PNG / JPG / WebP, multiple at once
central emblem flanked by mirrored display text creates strong symmetrical thumbnail impact
engraving / apothecary-label aesthetic signals craft and heritage positioning
high-contrast figure-on-dark maximizes legibility at small scale
gold accent on black conveys premium without photographic detail
two-tier typography (display + plain small-caps) separates identity from descriptive copy
tagline band adds witty personality without cluttering the primary mark
do not copy: the exact FOG & FORTUNE wordmark and its blackletter letterforms
do not copy: the exact tagline copy
do not copy: the specific five-leaf radial emblem composition
do not copy: the precise gold-on-black colorway as a fixed brand signature
do not copy: the exact scrollwork filigree arrangement
monogram-as-artwork: a single ornate glyph can carry an entire design without supporting copy
gold-on-black signals premium/vintage apothecary or tattoo-flash positioning at low ink cost
radial symmetry reads as a cohesive badge even at thumbnail scale
negative-space drawing lets black do compositional work, reducing ink coverage
engraved line texture adds perceived value without adding colours
decorative letterforms blur the line between type and illustration for identity apparel
do not copy: the specific swash glyph letterform itself (reproduce only as abstract inspiration, not as a copyable mark)
do not copy: exact quatrefoil leaf arrangement and scroll flourishes (abstract the motif, do not replicate composition)
do not copy: any identical gold-foil-on-black lockup used as a brand identifier
do not copy: exact line-hatching pattern density and direction
Ready?
We study your 2 images, find what they have in common, and come back with a gallery of original designs with picture previews. Takes a few minutes — the bar below keeps you posted.