sheet 00 · project brief

Set the brief.

Tell the press what you are making and who it is for. Everything downstream — references, fingerprint, concepts, proofs — keys off this sheet.

Project name

Niche

At least one. Enter or comma to add.

Target customer

Product types

Concept count

How many concepts the press should set. Default 20.

Brand voice

Style directions (optional)

Prohibited elements

These become hard QA failures later. Be specific.

Marketplace (optional)

Fulfillment (optional)

next: build the reference board

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