step 00 · project brief

Update the brief.

This is what the press currently knows about “The countdown ball redesigned as a giant nug descending its pole at midnight.”. Change anything and save — your references and designs stay put.

Project name

Niche

At least one. Enter or comma to add.

Target customer

Product types

Concept count

How many concepts the press should set. Default 20.

Brand voice

Style directions (optional)

Prohibited elements

These become hard QA failures later. Be specific.

Marketplace (optional)

Fulfillment (optional)

next: build the reference board